The Gap retail empire was a founder member but pulled out in the early stages and attempts to bring it back on board have failed. System changers The job: That is perhaps where a bunch of global brands working together could have their biggest impact. Matching charity and social enterprise job seekers with roles in our recommended network of amazing organisations. The BCI is taking a top down and bottom up approach.
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Cotton growing also demands huge amounts of water and the BCI model has seen significant reductions in irrigation needs. They also lack knowledge of the hazards around them. There are still instances in Africa where farmers are doing tongue testing to assess the right concentration of pesticides. The initiative helps them to understand their crops and pests and give them the ability to do more with less.
This has reduced pesticide use in developing countries. So if it's such a great idea, will it catch-on in the same way the iPad transformed the market for computers? Unfortunately, the answer is likely to be no.
The analogy with Apple is unfair in many regards, but it serves to prove a point. The iPad's proof of concept was all done in its labs, Apple was in control of its supply chain, the product was exciting and captured consumers' imagination, and it has the power of Apple's finances and brand prowess behind it.
Plus, of course, Apple sees it as the next evolution of its market dominance and therefore central to its strategy. The BCI has none of these advantages.
It is having to show proof of concept in the field, which takes time, and it has little control over the supply chain, given the global nature of the commodity. So far it has engaged , farmers in four countries, which is a fair start, but itwill struggle to meet the demands of the retailers who have already signed up. Lack of funding for expansion also poses a problem.
While the retailers are putting in some seed corn funding, matched by the Dutch government, it is not nearly enough to support a major scale-up. BCI's corporate backers do not have a direct and immediate economic benefit from the scheme. So while in general terms, they want to secure production of cotton and prevent farmers from switching to other crops, they are unlikely to pay considerable amounts of money into a scheme that may well benefit competitors at their expense. One way around this is to sign up new members to the consortium but this is also facing difficulties.
The Gap retail empire was a founder member but pulled out in the early stages and attempts to bring it back on board have failed. There are also issues with the supply chain. It takes a while for them to understand how everyone can benefit from the initiative.
Interested in becoming part of the Better Cotton Initiative's dynamic and enthusiastic team? Take a look at our careers page. The Better Cotton Initiative (BCI) — the largest cotton sustainability programme in the world — aims to reach 5 million farmers worldwide with more sustainable agricultural practices, and account for 30% of global cotton production by Headquartered in Geneva, Switzerland, Better Cotton Initiative - BCI is a not-for-profit organization that works to find better and more sustainable ways to grow cotton, one of .